Today’s shoppers have more information at their fingertips than ever before. With a swift tap on their smartphone they can access critical insight into a retailer, and with another tap they can either purchase or move on to another business.
This means retailers need to take control of their online reputation in order to convert customers and drive sales up.
Whether your retail business is large or small, your customers are talking about you online. The impact of those online conversations cannot be underestimated. The viral nature of today’s information can create or destroy reputations in a micro-moment. Your online reputation is a reflection of your overall brand and customer experience. That’s why Online Reputation Management (ORM) is so critical.
This guide provides you with the essential foundation in ORM so you can make it a reality within your retail organisation. You’ll learn:
- What is Online Reputation Management?
- What are the three key components of ORM?
- How to launch an ORM program in your organisation
