To Amazon or Not to Amazon?
That is the question. Many brands are asking themselves whether they should sell on marketplaces such as Amazon.
If you’ve spent the time and effort building up your brand and customer base, does it make sense to extend your presence on a platform with so much competition, not to mention not having access to your new customers’ data?
In this ebook, we'll answer these questions and dispel other myths around marketplace selling, like the cannibalisation of website sales and the challenges of using marketplaces.
You'll see how other brands have successfully rolled out to marketplaces with different objectives and gain a better understanding of marketplace pros and cons.
Download the ebook and be prepared to create a marketplace strategy that meets your goals and objectives.
