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Ticking timebomb - the hazards of selling to children and teenagers online

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Online retailers risk fines and reputational damage when selling to under 18’s. Understanding your responsibilities and building parental trust is crucial to protecting your brand equity.

Seven out of 10 children spend money online. This growing trend creates potential risks for the child, their parents and retailers. Data protection and privacy have never been more closely scrutinised, particularly following GDPR. Protecting children and their data is a social responsibility, and any breach – large or small – will create reputational damage and reduce brand equity.

In this whitepaper you will discover:

  • The scale and potential risks of children and teens shopping online 
  • Your legal and social responsibilities as a retailer
  • How you can reduce your exposure and build parental trust

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