Report: The hazards of selling to children and teenagers online

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Long gone are the days when children were given a few coins pocket money to spend in the corner shop on penny sweets. Today’s youngsters are so much more savvy. Armed with smartphones which are 100-fold more sophisticated than the desktops their parents grew up using, 70% of today’s children are spending their digital pocket money online, but this growing trend creates potential risks for the child, their parents and retailers.

Online retailers risk fines and reputational damage when selling to under 18’s. In this whitepaper you will discover:

  • The scale and potential risks of children and teens shopping online 
  • Your legal and social responsibilities as a retailer
  • How you can reduce your exposure and build parental trust

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