Harness the power of predictive analytics to hyperlocalise your retail presence

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Granularity is key to demand planning today.

Are retailers and suppliers really taking full advantage of data and analytics in demand forecasting?

In July 2018, IBM commissioned Forrester Consulting to conduct a study about demand and assortment planning challenges and predictive analytics opportunities. 

The research study reveals key insights about:

  • What data retailers and brands use and how, in predicting and addressing local demand.
  • Which techniques they adopt for assortment planning and forecasting.
  • What is the real potential of data analytics to improve the financial and customer satisfaction KPIs.

Discover how your peers  address hyperlocalisation and granularity in demand, assortment planning and supply chain.

Download Forrester Report today.

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