Developing Loyalty in the Financial Services Industry

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To create true loyalty, businesses must go beyond the program and the entire organisational structure to place their customers at the heart of everything it does. In this guide we look at why the financial service sector must focus on developing customer-centric services and programs, and examine how the industry can put such plans into action.

By reading this white paper you will learn:

  • The impact of changing regulations on loyalty
  • Why financial institutions can’t afford to ignore loyalty
  • How to deliver loyalty in financial services:
     - The perils of false loyalty
     - Critical success factors
  • Common mistakes to avoid

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