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5 Digital Mistakes Retailers Continue To Make

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The reality is that the average consumer is constantly influenced by digital, no matter when and how they choose to make a purchase. Digital and digital-enabled experiences will be the primary growth driver for retailers. A study by Deloitte Consulting pegs digital devices influencing $.56 of every $1 currently spent in physical stores.

Retailers know digital is important, but don’t fully understand why or how to best utilize it. Many are not adapting quickly enough to the latest trends and technologies. Further complicating matters, every customer’s buying journey is different and they frequently bounce between the physical and digital worlds.

Consumers want control over when and how they interact with a brand. And, they expect perfection each time.

This eBook will look at:

  • How best to utilize apps for an integrated consumer experience 
  • Examine best practice integrated cross channel campaign strategies to drive user engagement 
  • How brands can connect with consumers in the digital off-line and online spaces to increase sales conversions
  • Understanding where your consumers are and how best to engage on those digital platforms  

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