How retailers can work with start-ups

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You only have to attend the latest technology conference to know that the retail industry is brimming with innovative ideas and technologies. As the sector gets ever more competitive, retailers are having to think differently about how they solve their digital dilemmas.

And a number of retailers and brands have turned to start-ups to help them solve their tech problems – John Lewis, Unilever, Intu and to name a few. Several have even created their own incubator programmes to help them discover the latest innovations and talent before anyone else. 

But start-ups differ greatly from the technology giants retailers are used to working with. Start-ups are agile, lean, enthusiastic and often much more innovative, but they work differently to an Oracle or IBM and this culture may be difficult for a retailer to get their heads around. Never mind finding these start-ups in the first place – not all retailers have the John Lewis R&D budget to launch their very own JLab. 

In this webinar, join Essential Retail and our panel of start-up experts to learn more about working with these technology companies. Hear from Haatch, Baringa Partners, Increasingly and Reiss to learn how to work with start-ups. And use this as an opportunity to ask all those niggling concerns which have stopped you from approaching start-ups in the past. 

Key takeaways:

  • What are the advantages of working with start-ups?
  • Where can retailers find the right start-up for their needs? 
  • How should retailers work with these companies – how do start-ups differ to the big incumbent technology companies?


Fred Soneya

Co-founder, Haatch

Lucy  Larkin

Partner, Consumer Products & Retail, Baringa Partners

Subha Ganesh

Global Head of Customer Acquisition , Reiss

Satish Jayakumar

COO & Cofounder, Increasingly

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