Demystifying blockchain: a guide for digital retailers

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The technology industry claims it will fundamentally change how companies do business. It will provide much-needed visibility in the supply chain as well as enable trust between organisations sharing information.

But what is blockchain, exactly…? “Distributed ledgers than create an unchangeable and shared record of transactions”. OK, sounds interesting, but how does it really work? And most importantly, what does it mean for retail?

Join this Essential Retail webinar as we demystify blockchain with IBM and Pinsent Masons.

Key takeaways:

  • Demystifying blockchain – IBM talks us through the buzzword, explaining its an "engine of trust"
  • Learn about IBM Food Trust, how its use of blockchain increases transparency within the complex food supply chain, and the pay off for all the participants exchanging data
  • We talk through the experience of rolling out blockchain within a retail organisation
  • Pinsent Masons takes a deep dive look at how blockchain could have a serious impact on businesses all over the world



Richard Stockley

Blockchain Business Development Executive - Global Trade, IBM

    Samantha Livesey

    Partner - Head of Commercial, Pinsent Masons

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