Essential Retail View From The Top

Retail technology view from the top: Wipro's Anil Rebello

Retail technology view from the top: Wipro's Anil Rebello

The advent of technology has required retailers to change their culture. Instead of hard selling, it's crucial to develop a conversation with your customers, argues Wipro's Anil Rebello.

Retail technology view from the top: SAP's Pat Bakey

Retail technology view from the top: SAP's Pat Bakey

The concept of 'fail fast' in retail is about taking risks, acting promptly with new technologies, and quickly learning what innovations will drive your business forward, says SAP's Pat Bakey.

Retail technology view from the top: NCR's Helen Wilde

Retail technology view from the top: NCR's Helen Wilde

Helen Wilde, NCR's head of UK retail, talks to Essential Retail on how retailers can deal with an increasingly demanding consumer and why it's crucial they establish a single view of their customers.

Retail technology view from the top: IBM's Martin Butler

Retail technology view from the top: IBM's Martin Butler

Martin Butler, head of retail at IBM UK & Ireland, talks to Essential Retail on why data and science represents the future of retailing, and why retailers must do more with social media analytics.

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