Essential Retail sits down with senior CRM and loyalty manager at Wickes, Hayley Clifford, to learn more about its CRM journey and its work with AgilOne to segment the customer for improved data analytics.
Celebrity mathematician Dr Hannah Fry outlines how retailers need to carefully manage their valuable data and find a balance between volume and quality.
Travis Perkins says its Wickes and Toolstation stores have been operating as mini warehouses to serve online orders since temporarily closing down due to Covid-19.