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Retail Ramble podcast: Tips on growing organically

Essential Retail sits down with Anglesey sea salt company Halen Mon to learn a few digital marketing techniques from brand manager, Jess Lea-Wilson. The famous sea salt brand has a protected designation of origin (PDO) status, and is loved by foodies around the world - including Obama. From over 20 years making salt, it clearly has an interesting story to tell, but Lea-Wilson shares her thoughts on not creating content for content's sake on this episode of the Retail Ramble podcast.