Essential Retail travels to Matalan HQ in Knowsley to meet eCommerce director, Paul Hornby, and UX research manager Laura Keenan. The two join our editor, Caroline Baldwin, on this episode of the Retail Ramble podcast to discuss why the retailer has decided to open a UX Lab.
We got a sneak peak inside @Matalan’s brand new UX Lab at its Knowsley HQ this week... #matalanUXLab pic.twitter.com/QF5ltfX0Mq
— Caroline Baldwin (@cl_baldwin) November 28, 2018
The space can analyse how customers use its website and identify issues for further testing ASAP #matalanUXLab pic.twitter.com/zfoBr1KEiK
— Caroline Baldwin (@cl_baldwin) November 28, 2018
Quick spin around @Matalan’s UX Lab - loving the sofas! #matalanUXLab pic.twitter.com/eZVNeG5Cc7
— Caroline Baldwin (@cl_baldwin) November 28, 2018
A one way mirror allows the eCommerce team to watch customers using the site, while the room next door also uses headphones, screens and whiteboards to analyse behaviour #matalanUXLab pic.twitter.com/3pcYV3j2QW
— Caroline Baldwin (@cl_baldwin) November 28, 2018
