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Retail Ramble podcast: What's the Hype about being a new-age brand?

Essential Retail sits down with fashion brand Hype which has generated a huge social media and celebrity following thanks to its stand-out prints. Co-founders, Liam Green and Bav Samani, chat with Essential Retail's editor, Caroline Baldwin, about what it means to be a brand today competing for attention from digitally-savvy, fickle consumers.