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Retail Ramble podcast: Brand Alley on using AI for marketing

Essential Retail chats to Alexandra Simion, head of marketing at Brand Alley, to learn how the flash fashion sale e-tailer is using artificial intelligence to personalise its email marketing campaigns. After partnering with Emarsys its click through email open rates have significantly increased because the retailer is able to better segment its customers and provide them with the brands they are interested in.