Retail Ramble podcast: Scientific retailing

Essential Retail sits down with Michael Ross, co-founder and chief scientist at Dynamic Action, and Simon Blosse, a director in Accenture’s retail practice, to learn how retailers can be more scientific with their data and make informed business decisions.

Former co-founder and CEO of and non-executive director of Sainsbury’s Bank, Ross, describes how retailers can become more intelligent by harnessing data points from across the business. In this edition of the Retail Ramble podcast, we cover decision analytics, the rise of the chief data officer and how retailers need to think of data as a new horizontal function in the business – like HR, marketing or IT.