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Retail Ramble podcast: digital transformation

Digital transformation is affecting all industries, but when your business is focussed on customer experience, retail especially needs to provide the latest digital technologies as consumers are increasingly using smart devices to communicate with brands.

Many retailers are hiring chief digital officers to ensure the creation of slick online customer-facing services is a top technology priority. But because retail was one of the first industries to go online, many remain tied up in legacy infrastructure which makes it difficult for businesses to embark on new digital technology projects.

Listen to editor of Essential Retail, Ben Sillitoe, and editor of Essential eCommerce, Caroline Baldwin, discuss how retailers are grappling with the opportunities and challenges of digital transformation.