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Simon Mayhew

Head of Online Insight, IGD

Simon manages IGD's online research, focusing on the strategies being used to meet current and future shopper needs. He delivers a mixture of research outputs for IGD’s Retail Analysis service; building insight presentations, delivering customised work and presenting at briefings and events to help retailers and manufacturers adapt and grow.

Simon has over 15 years’ experience across buying, selling and online trading. He has worked in retail and manufacturing at Safeway, Nestle and more recently Sainsbury’s. He has a strong e-commerce background and his previous role was Sainsbury’s Head of Online Trading where he worked with the world’s leading manufacturers and helped deliver online market share growth.