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Sanjeev Kumar

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Innovation Blog
Comment: Why campaign management systems help retailers stay in the sales race by Sanjeev Kumar of The Delta Group

Retailers need speed and efficiency to keep up with competitor activity says Sanjeev Kumar

Innovation Blog
Campaign management systems are crucial for cross-territory FSDUs says Sanjeev Kumar of The Delta Group
Innovation Blog
Comment: Sanjeev Kumar of The Delta Group on how campaign management systems drive in-store efficiency

Campaign management systems can drive up the efficiency of in-store promotions says Sanjeev Kumar