Chief growth officer , Somo
Related to Rebecca Crook
Why the end of the Argos catalogue is a sign of success
Somo provides an in-depth analysis into Argos' decision to stop printing its catalogue and how it represents a developing shopping experience.
Covid-19: Retailers must be delivering a seamless experience to succeed beyond this crisis
Somo discuss how well retailers have adapted their online channels to the current crisis and how they should learn from Covid-19.
Why Sainsbury’s must not check out in 2020
Somo takes a look at what Mike Coupe has done for Sainsbury’s over the last six years.
Too early to cash out
Somo examines the emerging cashless society – but is the industry actually ready to ditch cash?
Did digital ambition cause Purple Bricks to crumble?
Somo takes a look at whether Purple Bricks tried to expand internationally too quickly.
The CMA’s lack of digital foresight on the Sainsbury's-Asda forecourt
Somo takes a look at the blocked Sainsbury’s – Asda merger and asks if the CMA considered digital technologies when making its dramatic decision?
