Peter Crush

Essential Retail speaks to retail experts after high-street stalwart John Lewis reports significant drop in profits and a cut to staff bonuses.

Yum! Brands KFC encourage being locally relevant, but globally aware

Macy's window display department talk about keeping up with advancements

The emotional drivers people have, the store experience can be better designed

Establish cross-functional teams to create consistent cross channel experiences

Enabling customer missions is a popular solution

Products should be marketed and presented in ways that enable better mental “fluency” for people

Cannabis has been decriminalised in Canada. How will store design respond?
As many sectors explore smaller store formats, fashion retailers are busy upsizing, reports Peter Crush
Multi-channel success still requires old-fashioned retail skills, reports Peter Crush
Peter Crush reports on a Premier Foods project to use neuroscience learning to communicate with shoppers
Consistency between online and offline messages is a must, reports Peter Crush
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