Monica Bird

Head of Marketplaces, GS1 UK

With 7 year’s experience in e-commerce businesses, I joined GS1 UK in 2013 to push GS1 standards adoption into the digital world. Using our standards to help imagine and innovate; mass  distribution and acceptance of digital coupons, structured data for relevant search, marketplaces improve the seller and customer experience by improving the quality of product data in addition to helping small business grow their businesses.