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        Essential Retail Magazine Home » Mike Austin

        Mike Austin

        Co-founder & CEO, Fresh Relevance

        Related to Mike Austin
        Countdown timers: why retailers shouldn’t doubt their marketing value
        25 Oct 2019 Comment
        Countdown timers: why retailers shouldn’t doubt their marketing value

        Fresh Relevance explores why the genuine use of countdown timers remains a powerful marketing tactic to generate revenue.

        Influencer marketing – for all the hype, it’s not the be-all and end-all
        26 Mar 2019 Comment
        Influencer marketing – for all the hype, it’s not the be-all and end-all

        Influencers may be the buzzword of the moment, but how far are marketers, and more importantly consumers, actually incentivised by influencer marketing?

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