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Lars Fiedler

Partner and senior solution leader of marketing solutions , Periscope® By McKinsey

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#RetailTrends2020: The personalisation evolution
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#RetailTrends2020: The personalisation evolution

Periscope By McKinsey discusses how personalisation will be the darling of 2020 in the retail experience.

Personalisation: The consumer view
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Personalisation: The consumer view

Periscope® By McKinsey outlines the latest findings on the impact of personalised marketing.