Related to Isabelle Szmigin
Comment: Waitrose braces for tough times
Isabelle Szmigin, professor of marketing at University of Birmingham, looks at how Waitrose continues to bank on its middle-class shoppers as it braces for tough times ahead.
Isabelle Szmigin, professor of marketing at University of Birmingham, looks at how Waitrose continues to bank on its middle-class shoppers as it braces for tough times ahead.
