David Ashwell

After cutting his teeth from the age of 18 in food retailing as a Store Manager with Sainsbury's and then a number of central roles with Iceland, David became Managing Director of Expert Logistics in 2006.  

He also met John Roberts in 2006 and it was clear from that meeting that they shared the same customer first ethos and passion for wanting to revolutionise the way white goods were delivered in the UK. He has been ever-present with John over the ensuing 14 years as part of the AO senior management team.

As Managing Director of AO logistics David has responsibility for developing the service proposition and logistics operational efficiency across all AO territories.