Partner, founder & head of innovation, Periscope® By McKinsey
Related to Brian Elliott
Why retailers need to think beyond Black Friday this holiday shopping season
Periscope By McKinsey reveals some of the retail trends that will dominate this holiday shopping season.
From myth to maths: Harnessing the halo effect of promotions
Periscope® By McKinsey looks at the need for change when measuring promotion impact.
Are retailers missing a virtual opportunity?
Periscope asks whether retailers are doing enough to take advantage of AR and VR.
#NRF2019: What’s showing up at The Big Show?
Brian Elliott, founder, senior advisor and head of innovation at Periscope By McKinsey, tells us what caught his eye at NRF 2019.
Black Friday – All power to the consumers?
Periscope By McKinsey takes a look at how retailers can optimise their Black Friday sales.
The evolving online retail story for consumer packaged goods
Periscope® By McKinsey, outlines the way consumer habits towards buying CPG goods are changing in the online world and how businesses could take advantage.
