Partner, founder & head of innovation, Periscope® By McKinsey
Periscope By McKinsey reveals some of the retail trends that will dominate this holiday shopping season.
Periscope® By McKinsey looks at the need for change when measuring promotion impact.
Periscope asks whether retailers are doing enough to take advantage of AR and VR.
Brian Elliott, founder, senior advisor and head of innovation at Periscope By McKinsey, tells us what caught his eye at NRF 2019.
Periscope By McKinsey takes a look at how retailers can optimise their Black Friday sales.
Periscope® By McKinsey, outlines the way consumer habits towards buying CPG goods are changing in the online world and how businesses could take advantage.