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Brian Elliott

Senior advisor & head of innovation, Periscope® By McKinsey

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Black Friday – All power to the consumers?
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Black Friday – All power to the consumers?

Periscope By McKinsey takes a look at how retailers can optimise their Black Friday sales.

The evolving online retail story for consumer packaged goods
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The evolving online retail story for consumer packaged goods

Periscope® By McKinsey, outlines the way consumer habits towards buying CPG goods are changing in the online world and how businesses could take advantage.

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