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        Essential Retail Magazine Home » Benjamin Knapp

        Benjamin Knapp

        Chief strategy officer, Saffron Brand Consultants

        Related to Benjamin Knapp
        Jack Wills’ failure to ‘prep’ is why its future is in doubt
        26 Jul 2019 Comment
        Jack Wills’ failure to ‘prep’ is why its future is in doubt

        Saffron Brand Consultants takes a look at the Jack Wills brand and describes how the next generation of customers are very different from its once-preppy shoppers.

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