Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Essential Retail Magazine, you agree to our use of cookies.

Okay, I understand Learn more

Op-ed

Essential Retail welcomes op-ed pitches from industry professionals. If you would like to be considered, please send a short synopsis and proposed title for your article to Caroline.Baldwin@reedexpo.co.uk

The editorial team will then make a decision on whether or not to issue a commission. Please be patient, we receive several pitches every day. If your submission does get accepted, please be aware that, due to a high volume of submissions, it can take several days for articles to be published after receipt.  

Comment/op-ed Submission Guidelines:

  • Most important: The primary purpose of writing an op-ed is to draw attention to an important issue that requires action (whether this be positive acknowledgement or negative criticism). No commentary /op-ed will be accepted if it does not contain this element. It should be supplemented by the author’s clearly stated opinions on the issue.

  • Use this opportunity to address an issue that is of interest to you. The main reasons for rejection are that there is no actual argument presented - just a topic and comments on how it is resolved using one product, because they fail to present an opinion or because the writer tries to cover everything that is happening in security. Be great on one topic rather than average on multiple areas.

  • We only accept op-eds from analysts, consultants and retailers. No vendor op-eds will be commissioned. 

  • Any submissions must be content exclusive to Essential Retail. We will not consider publishing non-exclusive op-eds. 

  • 600-800 words, search engine optimized, and with links to relevant companies/reports mentioned; also supply a 1-2 sentence summary of the article that incorporates the article key words and author’s name.

  • Use of bulleted/numbered lists is discouraged, as the point of an op-ed is to express a personal opinion. Although we do not prohibit the use of such lists, they should be used sparingly, and no more than once per op-ed. Any op-ed comprising a series of numbered/bulleted lists will be rejected.  

  • Optional: Images should accompany opinion pieces. Minimum of one image, max is 3. Images should be supplied as gif or jpeg files, and should be at least 300 pixels wide.

  • There are no deadlines for these pieces, but keep in mind that we post these articles to our site each week. So if the topic covered has a brief shelf life, or is very timely, then the sooner the better, as we will begin an immediate review and get back to you with a decision.

  • Opinion/comment articles should have a clear thesis, and should examine topics/subjects relevant to retail professionals. 

What’s Hot on Essential Retail?