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Workflow platform venture Zipline leaves stealth mode

US startup, Zipline, is launching out of beta and offering full access to its workflow platform to all retailers.

The offering is pitched as a sort of Google Now for communications from headquarters to the sales floor. At the helm are Melissa Wong, a former Gap exec, and Jeremy Baker, a former engineer at Yahoo!. Over the last four years, the likes of Lush Cosmetics, LEGO and BevMo! have been using the company's tech.

“I worked for over a decade in retail communications and watched corporate HQs struggle to build communications solutions that supported and ensured their objectives were being met. Our problem was that we had no way of guaranteeing execution in-store. Even though we invested millions in in-store campaigns, it ultimately came down to poor communication,” says Wong. “Our solution is designed to meet everyone’s unique needs, from HQ to district managers to store associates."

“Zipline has enabled us to get necessary information out to the field in real-time with just a few clicks, and has saved our headquarters countless hours previously lost using our old, static communication method,” says Julia Miller, Communications Specialist at BevMo!.

“When we’re able to communicate to the right person through a dynamic digital platform, our store leaders can react to information and tasks quickly, then get back to focusing on our number one priority: our customers.”

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