Zalando names new digital product design lead

Online marketplace Zalando has promoted Anne Pascual to senior vice president (SVP) for product design, as it looks to continue its digital innovation drive.

In her new role, Pascual, who joined Zalando as a vice president role in March 2017, will be responsible for translating the Zalando group strategy into “an inspiring, uniting and leading digital experience”, according to a statement from the retailer.

Zalando CTO Jim Freeman said: “With Anne as SVP product design, we are looking forward to next-level digital experience solutions that make a difference to our customers and create memorable moments.”

Meanwhile, Astrid Arndt, who joined the company in February 2018, has been promoted to SVP for people & organisation. She will be responsible for shaping the company’s culture and people management.

While Pascual and Arndt represent internal promotions, Zalando has also recruited externally with the appointment of Bruno Vanhoorickx, who will join Zalando on 1 March as SVP of corporate development. He will directly report to co-CEO, Rubin Ritter.

SVP of corporate development is a newly established role, and Vanhoorickx will be responsible for identifying, preparing and executing “disruptive moves that will help Zalando deliver on the existing platform strategy and beyond”, according to the Germany-based business.

Vanhoorickx is currently working for investment firm Bain Capital, in London.

“We are thrilled to welcome Bruno, an experienced leader and great strategic mind,” said Ritter.

“He will help us to explore new opportunities and new horizons for growth.”