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Zalando cuts 250 marketing jobs

Zalando has made dramatic job cuts in its marketing and advertising department, Essential Retail has learnt.

The fashion e-tailer, which employs over 14,000 people, is restructuring its marketing team using personalisation technology, as this area of the business becomes increasingly automated.

Moritz Hahn, SVP of supply and demand, said: “At Zalando, we already personalise our online shop with data-driven and A-B tested customer features to ultimately offer 23 million different Zalandos for our more than 23 million different customers in Europe. It’s time to transfer this approach into our marketing as well.”

Zalando said the new structure will impact specific marketing activities which will not continue in the future.

“Others will be moved to the new organisational structure but in a reduced scope. This means, not everyone affected will continue to work at Zalando. We carefully considered this decision and we will make sure to find individual solutions for everyone affected by these changes. We are also providing every individual that eventually leaves the company with comprehensive assistance throughout the process,” explained Hahn.

Zalando confirmed that 200-250 employees would be impacted by the restructure. The European eCommerce giant said it would try to find new positions in other departments at its HQ in Berlin – it currently has over 600 open positions.

“Apart from this decision, which surely hasn’t been an easy one, the realignment of our marketing teams will help us set the tone for the modern fashion industry and offer even smarter, more personalised and integrated solutions to our customer – who are and will always be at the centre of our story and for whom we will continue to reimagine our business.”

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