Yoox Net-a-Porter upgrades iOS app

Yoox Net-a-Porter (YNAP) has revealed a major upgrade to its Net-a-Porter iOS app. The updated application will provide customers will a smoother and faster experience based around content and commerce – specifically a new shoppable editorial platform which gives readers access to its content as well as seamless path to purchase.

The app features a new design system called Hive which is built on modular and reusable components. The system – which was built in-house – allows YNAP to quickly launch new features. The Mr Porter iOS app which relaunched late last year is also built using this technology, which means new features can also be rolled out simultaneously to the two apps.

Net-a-Porter stated customers will soon start seeing personalised content thanks to new data analytics technology.

“Our new app is perfect for the Net-a-Porter woman to access the world-class content, unrivalled product curation and exceptional services she wants,” said Alison Loehnis, president – luxury division, YNAP group.

“The new design is smooth and intuitive, giving our world-leading brands an even more visual platform and elevating our digital content experience to new heights. As a mobile-led business, always seeking to innovate, the technology allows us to be even smarter behind the scenes, meaning we can give everyone a unique Net-a-Porter experience that will be further personalised over time.”

Over half of YNAP purchases are made on mobile devices, and the group is responding accordingly, with other recent developments including a styling tool called Yoox Mirror, native checkout for The Outnet and Mr Porter’s gift finder chat bot. YNAP is also leading the way in Whatsapp communication in retail as it sees the social channel as a convenient way for personal shoppers and customers to communicate, with high-spend purchases “frequently” being made via Whatsapp.

Olivier Schaeffer, Global COO, YNAP group, added: “Millions of customers visit our apps every day expecting the very best in terms of luxury experience. Harnessing the unparalleled design and technology expertise of our teams, the updated Net-a-Porter app is yet another significant step in our journey to deliver luxury content, product and service in new and better ways, engaging our customers around the world.”

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