Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Essential Retail Magazine, you agree to our use of cookies.

Okay, I understand Learn more

Yoox Net-a-Porter delivers strong 2017

Online luxury fashion retailer, Yoox Net-a-Porter (YNAP), has reported healthy financials for its full year results ending 31 December 2017. The e-tailer recorded €2.1 billion in sales, with organic net revenues up 17%, while full-year adjusted EBITDA hit almost €170 million

YNAP recorded 842.2 million visits to its websites, with 9.5 million orders from 3.1 million active customers.

The group spent much of 2017 investing in mobile, with a focus on delivering native apps as it sees the strongest conversion via applications. Net-a-Porter and Mr Porter’s native apps now allow customers to share their favourite products with friends and personal shoppers via iMessage, meanwhile, Yoox’s revamped app now provides customers notifications through Whatsapp. The e-tailer said its efforts in mobile has caused sales to exceed 50% of total group sales for the first time. The e-tailer also rolled out its personal shopping service ‘You try, we wait’ to NYC and Hong Kong after a successful London launch earlier in 2017.

“The YNAP team’s hard work in 2017 built a business that is bigger and stronger than ever before. Our significant investments in technology and logistics ensure that the group will continue to thrive and remain the world’s leading online luxury destination. I’m proud of what we have achieved,” said Federico Marchetti, CEO of YNAP.

YNAP’s services business – the Online Flagship Store – also recorded a 5.9% increase in net revenues to €217.5 million, following partnerships with the likes of Valentino, which has benefitted from the design, set-up and management of an eCommerce website by YNAP. Over the year, YNAP also secured a multi-year global agreement with Ferrari, with the site launch due this year. The existing partnerships with Armani and Chloé were also extended during 2017. This part of the business accounted for 10.4% of YNAP’s consolidated net revenues, with gross profit exceeding €70 million.

“This year we’ll also see important developments as we continue to attract new brands and capitalise on the omnichannel opportunity. We look forward to launching the Online Flagship Stores for Ferrarir and Balmain, and to scaling up the Next Era capabilities for Valentino,” added Marchetti.

What’s Hot on Essential Retail?