Whittard selects Tryzens to revamp online strategy

Whittard of Chelsea has selected eCommerce systems integrator Tryzens to transform its online store as part of a wider omnichannel retail strategy.

The luxury tea, coffee and cocoa retailer hopes to improve its online experience by working with Tryzens to bring its in-store experience online.  

Whittard said the platform will help it to efficiently scale, simplify administration and merchandising and expand internationally in support of future business growth.

Tryzens offers a range of services to enable retailers to plan, build, run and enhance their eCommerce offering throughout their multichannel development, whether starting in-store or online.

"We recognise our customers expect a seamless experience across multiple channels in this day and age, and we want to create an opportunity for consumers to delve deeper into the brand," said Mark Dunhill, CEO at Whittard of Chelsea. "

“We selected Tryzens for its track record in successful platform implementations, but also their approach creating eCommerce strategies that really get behind the scenes and taking the time to get to know our treasured brand.” 

The project will lead with high impact, personalised content, all designed with mobile first to keep pace with today’s consumer. The new site will immerse the consumer in the brand, but also not losing sight of the basics such as site speed and customer flow.

Andy Burton, CEO of Tryzens, added: “Whittard is a great example of a British heritage brand that has survived a lot of change whilst remaining true to their mission. We’re delighted to be supporting them in the next phase of their journey to improve the customer experience. We want the consumer to get the same feeling as they step into Whittard’s online world as they do when they’re in a physical shop.”