Wellbeing brands take root in West London

New wellbeing concept The Soke is to open its first branch, at 241 Fulham Road in London, in autumn of this year.

The Soke occupies 399 sq m (4,300 sq ft) over five floors, in a space created by architect and contractor Warr + Webb interiors are by designers Maria Lindgren and Adele Lonergan of Covet & Noir.

The brand encourages clients to strive for good cognitive health in the same way they pursue physical fitness, in an inviting and non-clinical space that offers services including psychotherapy, counselling and coaching. It seeks to help those suffering from issues such as depression, anxiety and stress.

The Soke
The Soke

“We are thrilled to be opening our debut location within Chelsea alongside so many complementary and luxury lifestyle brands, and working with a landlord that embraces our strong vision. We feel the area provides us with an excellent platform, delivering a modern and metropolitan catchment to our door that is actively engaged with both their physical and mental wellbeing,” said The Soke founder and CEO Maryam Meddin.

The Soke joins a growing wellbeing offer in the area. Landlord Sloane Stanley has been cultivating brands that can provide lifestyle services. Complete Physio Chelsea has opened at 321 Fulham Road,in a space designed by Lee Gordine of HOC London.

Complete Physio
Complete Physio

It provides a 233 sq m (2,500 sq ft) space provides physiotherapy services, including a dedicated pilates studio.

“In keeping with a leasing strategy that responds to consumer demand and behaviour to create a more appealing offer, we have identified a requirement for diversifying the health and lifestyle offer even further,” said Sloane Stanley property director Hannah Grievson.

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