Wayfair to open first full-service store in US

Homewares and furniture e-tailer Wayfair has revealed plans to open a full-service physical retail store later this year.

The store, which would be the first permanent Wayfair store, follows some trials undertaken by the retailer with pop-up shops last Christmas.

Wayfair’s new store will be located in Natick Mall in Natick, Massachusetts, and is scheduled to open in early autumn. The company said shopping on its website and its stores “will be a seamless, connected experience for shoppers”.

Explaining further, the retailer said customer service and home design experts will be available in the store to offer complimentary design consultations to customers, providing recommendations for queries to do with home improvement projects right through to decorating.

Shoppers visiting the store will be able to immediately purchase an assortment of products as well as place orders for delivery to their homes. Additional details about the new Natick store will be released closer to the opening date.

“With the opening of our new retail store, we are offering our customers a new way to enjoy Wayfair’s exceptional shopping experience as we continue to transform the way people shop for their homes,” explained Niraj Shah, CEO, co-founder and co-chairman of Wayfair.

“We look forward to inviting our customers further into the world of Wayfair, welcoming them to step inside our newest shopping experience guided by the knowledgeable support and expertise of our in-store design team.”

In addition to the new permanent store, Wayfair will open four pop-up shops later this summer. Visitors will be able to shop a curated selection of products and seasonal pieces.

Wayfair has also recently opened an outlet connected to its Florence, Kentucky warehouse.

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