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Waitrose trials two-hour delivery

A small proportion of Waitrose customers are now able to receive their online deliveries within two-hours, as part of a trial with On The Dot.

Shoppers in selected London postcodes (SW5, SW6 , SW10, WC1, WC2, EC1, CR5 and CR8) will be able to take advantage of the Waitrose Rapid Delivery option, which also offers same-day delivery.

As part of the trial, customers in those locations will be able to choose up to 20 items from 1,500 products on rapid.waitrose.com. Products will be picked by a Waitrose partner and then delivered by On The Dot cargo bikes and vans within two hours, or during a one-hour same-day time slot. A £10 minimum spend is needed, while the expedited service costs £5 each order.

“Customers are increasingly wanting to buy whatever they want when they want it. For many, we have moved away from the weekly supermarket visit to give us more fluidity with our busy lives and give us better control against over-buying and waste,” said Richard Ambler, head of business development at Waitrose & Partners.

According to this year’s Waitrose Food & Drink Report, over 60% of shoppers regularly or occasionally visit a supermarket more than once a day.

Ambler added: “Our trips to the supermarket are much more frequent - Waitrose Rapid Delivery ensures we give our customers even greater flexibility and convenience to get their shopping as and when they want it.” 

Santosh Sahu, CEO at On the dot, said: “The grocery sector is undergoing its biggest shift for decades – one where convenience and immediacy will win. Customers are shifting away from the routine of the big weekly shop – instead, time-poor and convenience-driven consumers are opting for ultra-fast deliveries of small baskets at a time that suits them.”