Vegan brand Yeda opens first branch

Vegan restaurant and takeaway food brand Yeda has opened its first physical branch, at 55 Neal Street in London's Seven Dials.

The venture has been designed by London design agency 3Stories, which has previously designed a number of food brands. Set over two floors and occupying 86sq m (930 sq ft), Yeda has a 'grab and go' offer on the ground floor, with a more relaxed lounge space in the basement below.

The space features natural woods, terrazzo tiles, and modern fittings. Neon-style lights are used to highlight the service counter, while brightly-coloured menu boards draw attention to the food on offer and visible from outside the traditional-style building.

Yeda was created by young entrepreneur Elena Luzhkova, who identified a gap in the London market for delicious vegan food that is available for consumers on-the-go. It includes a breakfast menu for busy commuters.

The menu focuses on plant-based creations which seek to be good for both the consumer and the environment, with salads, sandwiches, wraps and hot mains all served in recyclable and compostable packaging. All recipes are 100% plant-based.

“In our search for a debut location for Yeda Café in the UK, Seven Dials was a stand-out choice for its unique dining line-up, attracting both Londoners and tourists alike. The destination is the ideal platform for a new brand to make its mark in London’s impressive, and increasingly plant-oriented food landscape, and we’re thrilled to have launched our latest venture within this innovative and receptive community,” said Luzhkova.