Unit X to bring fresh art gallery format to London

Contemporary art gallery Unit London is to debut its new experience-led Unit X concept in Seven Dials in London.

The permanent curated space will be located in a former stables, with a dedicated courtyard, at 40 Earlham Street. The 511 sq m (5,498 sq ft) space has been designed by Unit London founders Joe Kennedy and Jonny Burt. It is set to open in April this year.

The opening will mark a homecoming for the brand. It opened its first gallery in Seven Dials in its early years, before developing its existing 557 sq m (6,000 sq ft) flagship gallery in Mayfair. The gallery grew by harnessing the power of social media to expose emerging talent and to break down barriers for new artists.

It has been supported by celebrities including Jude Law, Jean Paul Gaultier, and Bob Geldof.

Unit X has been created to give a fresh perspective on art, with brand collaborations and partnerships alongside a roster of exhibitions. Its founders say it will offer a seamless integration of digital and analogue elements, and reflect a similar aesthetic to the Mayfair gallery.

“Seven Dials has historically played a pivotal role in the launch of our business, so it’s a pleasure to be returning to once again launch a fresh and unique gallery concept to the UK and beyond. As we know from experience, Seven Dials is committed to progressive, innovative initiatives and we share common values. 40 Earlham Street is an unparalleled space in London, and we can’t to activate it with Unit X’s exciting, interdisciplinary and inclusive cultural experience,” says Joe Kennedy.