Uniqlo reveals voice service functionality powered by Google

Uniqlo has rolled out voice and artificial intelligence (AI) technology to its mobile app, in a bid to create a “digital concierge service” for customers in Japan.

Powered by Google, shoppers can now use the existing Uniqlo app to receive personalised recommendations and style advice. The app also provides hourly product rankings and product discovery functions, such as finding products based on the day’s lucky colour based on a customer’s horoscope.

Products can then be purchased on the mobile app or in-store, with directions to the closest store that has the product in stock.

Because the app is integrated with Google’s voice technology, shoppers can say “Uniqlo IQ” or “Uniqlo FAQ” to talk to Google-powered voice assistant who can help with queries such as questions around delivery. This is the first time Google Assistant has worked with a retailer to create a brand-specific solution, following a pilot with 2,000 users late last year.

The solution was designed by Inamoto & Co, based in Brooklyn. Founding partner, Rei Inamoto, said: “As retail moves deeper into the digital realm, shopping needs to be not just portable and perpetual but personal as well. There has been a lot of talk about AI in the last few years but most use cases have been toys, not tools. Available through chat, search and even voice activation, this iteration of Uniqlo IQ is the foundation of how Uniqlo will provide customer service on a personal level not just reactively but also proactively.”