UK click & collect users to grow 8.2% in 2019

Click & collect continues to increase in popularity in the UK, with new research suggesting the number of buyers using this shopping fulfilment method in 2019 will rise by 8.2% on last year’s figure.

Business intelligence group eMarketer has published data on click & collect users in the UK for the first time, saying that by the end of the year 29.3 million buyers will opt to buy online and pick up in store or at an alternative collection point.

In 2019, 66.8% of digital buyers will use click & collect, equating to 52.8% of the UK population above the age of 14, eMarketer said.

Bill Fisher, eMarketer principal analyst, commented: “The click & collect landscape in the UK is well-advanced.

“It’s been around in the country since 2000, when high-street catalogue retailer Argos pioneered the strategy. Since then, it has become commonplace among both physical and digital retailers, with UK consumers now expecting this option as standard for their digital purchases.”

He added: “This is exemplified by our forecast, whereby the majority of digital buyers use click & collect.”

According to eMarketer, the number of UK customers using click & collect is set to plateau over the next few years. The research group forecasts that click & collect buyers in the next four years will total 31.1 million, 32.4 million, 33.2 million, and 33.6 million, respectively.

It said by 2023 annual growth in click & collect users will have dropped to 1.2%, as the market reaches saturation point.

Click & collect is offered in various forms by most of the UK’s largest retailers. In October, health and beauty retailer Superdrug launched a 30-minute click & collect service across its entire store estate, allowing consumers to check stock levels in their local store and buy available products to pick up in half an hour.