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Tradition and technology to meet in new Wembley Park Market

Developer Quintain has added a modern version of the traditional market to plans for its £3bn transformation project at Wembley Park.

The scheme is following a growing trend of community-based markets to anchor large mixed-use developments, such as the food market at the Elephant Park development in Elephant Park. International property group Cushman & Wakefield highlighted the importance of traditional markets in a recent report, Development & Place, which said that a new generation of customers is discovering and reshaping markets. The report said that markets play a vital role in rejuvenating retail destinations.

The Wembley market will see ‘makers and merchants’ of all types and sizes invited to apply for places in a curated community of businesses, occupying 371.6 sq m (4,000 sq ft) of space at the heart of the scheme. It will seek to modernise the traditional market experience via interactive technology: interactive digital showcases will allow shoppers to engage with, and buy, products by using QR codes.

Quintain’s wider plans for the development include The Village, a collection of 25 shops and restaurants opening in spring this year; The Boulevard, which will house 21 destination retail, food, and leisure brands; a cluster of eight convenience retailers at White Horse Square; and The Park, which will offer a gym, outdoor space, and lake. The entire development is adjacent to attractions including Wembley Stadium, London Designer Outlet, Boxpark Wembley, and the forthcoming Troubador Wembley Park Theatre.

“The addition of Wembley Park Market is an important reflection of Wembley’s rich heritage. This area has long been a hot bed of creativity and grass-roots entrepreneurship,” says Quintain retail director Matt Slade. “Wembley Park Market, by its very nature, will be an environment which supports this and in which it can continue to be cultivated. We are looking for exciting independent, artisanal ‘makers and merchants’ that offer services, crafts and products, to make up the tapestry of a vibrant, modern market.”

Market specialist MrktMrkt will manage the new attraction, which will provide a flexible, modular layout for tenants. Mrktmrkt founder and managing director Rudi Schogger says, “We believe that modern markets are intrinsically linked to the fabric of a community. Quintain’s ethos of championing the local community whilst nurturing Wembley Park’s unique culture is the reason for choosing to work together at this landmark location. We hope Wembley Park Market will become a local gem that will provide a continually change of choices for locals and visitors alike.”

Leslie Jones Architecture created the masterplan for Quintain’s development at Wembley Park.