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Topshop to leave Tmall as retailer splits with franchise partner

Arcadia-owned Topshop has split with its Chinese franchise partner ShangPin, and will halt selling its products on ShangPin’s website and China-based online marketplace Tmall on 30 November.

Topshop and Topman said the partnership with the fashion and luxury retailer had been terminated early by mutual agreement, four years after ShangPin had originally taken the brands into the country via its own website.

Ultimately, no stores were opened in mainline China despite grand plans for up to 80 bricks and mortar locations. One Topshop store operates in Hong Kong, and localised Topshop and Topman websites will continue to serve the Chinese market following the ShangPin split. In the meantime, the UK brand will assess new options in the country.

A spokesperson for Topshop described China as “a hugely significant market for development”, adding: “The company is currently exploring opportunities to further grow the brands in China.”

Arcadia’s move into China in 2014 initially involved its Topshop and Miss Selfridge brands, which were launched on ShangPin.com before the business started selling on Tmall. To support its arrival in the country, the UK company ran an event in Beijing where consumers could scan QR codes in a physical location to order goods online.

As late as this year Topshop was talking about opening its first store in Mainland China, but if this is to become a reality the retailer will bring it to fruition with a new partner.

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