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Topshop Beauty launches on Zalando

Almost a month on from securing the seven company voluntary arrangements (CVA) it required to stave off administration, Arcadia has announced a new digital partnership with Zalando.

The fashion group’s Topshop brand has extended an existing collaboration with the Germany-based online marketplace to provide a dedicated digital shop for beauty products.

Topshop Beauty offers customers 205 ranges in total – described as a “fun and fresh update” for people’s beauty routines – which can be shipped to eight different international markets.

Pamela Wade-Lehman, head of beauty at Zalando, said the existing partnership with Topshop has been a successful one. The UK fashion retailer first started selling items on the portal in 2014.

“We are now excited to expand this partnership by becoming Topshop’s partner for beauty products,” explained Wade-Lehman.

“For the launch of Topshop Beauty on Zalando, we are starting with 205 make-up products in eight beauty markets. This marks an important step on our journey of becoming the one-stop destination for fashion and beauty, providing our customers with a complete shopping experience from head to toe.”

Paul Price, CEO of Topshop and Topman, added: “We’re delighted to build on our strong relationship with Zalando with the launch of Topshop Beauty.

“Zalando will be the first European partner to offer customers a Topshop fashion and beauty offering in one destination. Loved by editors and influencers across the globe, we are excited to bring Topshop Beauty to Zalando’s style-minded audience.”

In the wake of securing the CVAs at the start of June, Arcadia also announced it would be selling fashion lines on online fashion house Asos for the first time.

Also, as part of the CVA terms, the Green family which owns Arcadia has committed to injecting £135 million into the business over the next few years to revamp the in-store and digital operations of the secured business assets.

Some 50 stores operated by Arcadia – which also owns Dorothy Perkins, Miss Selfridge, Burton, Evans, Outfit and Wallis – will close down following the CVA.