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Tommy Hilfiger parent group plugs into innovation partnership

PVH Corp – the group that owns Calvin Klein, Tommy Hilfiger, and several other well-known global brands – has announced a partnership with innovation platform and start-up connector, Plug and Play.

The business, which also owns Van Heusen, Speedo, Warner's and IZOD, is looking to work with Plug and Play to see how it can support and benefit from the accelerator's brand & retail, and supply chain & logistics programmes.

Plug and Play says it specialises in the areas of supply chain, technology, digital capability and consumer-centricity. Within each of its verticals, the group offers access to start-ups that are expected to help companies such as PVH foster ongoing growth initiatives and discover new ways of doing business in the future.

Mike Shaffer, executive vice president and chief operating & financial officer at PVH Corp, commented: "Partnering with Plug and Play is an important next step for PVH as we continually look for ways to deliver on our commitment to meet the ever-evolving needs of our consumers.

“With access to ideas, investors and new partners, we're excited to leverage Plug and Play's network to drive innovative solutions that will support our business goals."

Michael Olmstead, chief revenue officer of Plug and Play, added: “PVH brings a fresh new perspective to our supply chain & logistics, and brand & retail programmes.

“We are thrilled to see how their portfolio of iconic brands will tap into our suite of start-ups and their technologies.”

Plug and Play’s existing corporate partners in its brand & retail programme include Adidas, Carrefour, Coca Cola, Panasonic, Richemont, and Zalando. The innovation group is headquartered in Silicon Valley, and has been operating since 2006.

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