The Kooples harnesses personalisation technology online

Fashion brand, The Kooples, is the first retailer to sign up to a unified solution from Attraqt and Early Birds.

eCommerce search and merchandising provider, Attraqt, has announced its acquisition of personalisation platform Early Birds, following a partnership revealed last month.

The two vendors are offering retailers a new AI-led unified solution covering omnichannel search and online merchandising, as well as product and content personalisation.

“We are proud of The Kooples distinctive identity and it is important that we create emotional and individual connections with our shoppers consistently throughout the shopper journey, in stores and online. The ability to harness data and tailor-made algorithms alongside each other to empower our great merchandising team is just what we were looking for,” said Arnaut Fritz, CIO at The Kooples. “We welcome the unified solution from Early Birds and Attraqt and we are excited to explore the impact this will have on our customer journeys and our financial performance.”

Luke McKeever, CEO of Attraqt added: “Bringing together Early Birds and Attraqt is a natural but an equally transformational leap forward for both companies to define AI commerce. We are thrilled to have Early Birds join us at a time when brands and retailers need tremendous support to navigate an era of sweeping changes. The competition to create distinctive, differentiated shopper experiences and yet still be commercially successful is fierce.”