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Tesco launches new Clubcard Plus loyalty subscription service

The UK’s largest retailer, Tesco, is joining the burgeoning world of retail subscriptions, launching a new paid-for version of its Clubcard loyalty scheme on 8 November.

The grocer will charge £7.99 per month for its Tesco Clubcard Plus service, locking in shoppers to its ecosystem but also offering them a range of money-saving benefits as a result.

Amazon, through its Prime membership, and other retailers have reported significant sales growth and customer loyalty benefits from running subscriptions for consumers. Essential Retail reported earlier this year that Tesco was planning to follow suit.

Tesco said its Clubcard holders could save over £400 a year with the new service, through savings on their typical grocery shop, F&F purchases, and Tesco Mobile, as well on pet food, homeware and toys. Tesco Bank will also be joining, providing additional benefits in the new year.

Specific benefits for those who sign up include 10% off two big shops up to £200 each, every month, and 10% off customers’ favourite Tesco own-brand items all the time.

For existing Tesco Mobile customers there will be a chance to receive double data provision on a pay monthly contract every month if they sign up to the new subscription.

Alessandra Bellini, Tesco chief customer officer, commented: “We know that our customers are always looking for ways to make their money go further.

“That’s why we’re launching Clubcard Plus – so that they can get better value on the products and services that matter most to them, throughout the whole year.”

Shoppers will still be able to get one point for every pound they spend by using the non-paid-for Clubcard, which they can exchange for money-off vouchers to spend either on their groceries or with Tesco’s 150 scheme partners.

Customers looking for a digital way to manage their scheme can do so via the Tesco Clubcard app.

Earlier this year, Tesco launched Clubcard Prices meaning cardholders can pay between 15 and 50% less on selected products as part of the supermarket’s centenary celebrations.

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