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Tesco reveals Jack’s Shop Smart mobile app for discount store launch

Tesco has unveiled a new discount store concept called Jack’s. The new brand will offer customers the “lowest possible prices” with 8 out of 10 products sourced in the UK.

Named after the Tesco founder, Jack Cohen, the first two Jack’s stores will open on 20 September 2018 in Chatteris, Cambridgeshire and Immingham, Lincolnshire, with plans to launch 10-15 further Jack’s-branded stores over the next six months. The new stores will include a mix of new sites and a small number of converted Tesco stores.

The new brand will compete head-to-head with existing UK discounters Aldi and Lidl which have continued to take market share from the big four grocers in the last few years. Tesco said Jack’s will “operate a low-cost business model” to keep costs and prices down, by simplifying its product range and keeping store fittings and fixtures to a minimum.

But unlike Aldi and Lidl, Tesco plans to open its doors to the public with a complementary mobile app to aid customers with their in-store shopping. The app will allow customers to use their smartphone to scan products as they shop and then speed up check-out by simply scanning a barcode on their phone at the till point which totals their bill for payment. 

Tesco has already launched similar mobile apps for its existing stores, including its Pay+ app which links a payment card to a customer’s loyalty Clubcard, and an internal trial of its Scan Pay Go app which allows customers to walk out of a store without visiting a till point.

Photo credit: @BryanRoberts72
Photo credit: @BryanRoberts72