Taiwanese brand Monga Fried Chicken opens first branch in Europe

Monga Fried Chicken has picked Chinatown London for its first branch in Europe. The brand, based in Taiwan, has expanded to operate more than 40 restaurants there and in the US and Canada.

The London unit, in Macclesfield Street, provides 30 covers in around 70 sq m (750 sq ft) of space. It has been designed by the brand’s in-house design team in Taiwan. It features solid wood furniture with simple stool seating, bare brick lower walls, a suspended lattice ceiling, and distinctive Taiwanese wall graphics.

The core interior colour palette consists of gold, black and white. A Taiwanese opera mask of Guan Jiang Shou, a mythical figure considered the guardian of the King of Inferno in local Buddhist tradition, features within the restaurant’s design. The brand’s logo features Nono, a Taiwanese TV host and celebrity who created Monga, and Mingdao Liu, known as the ‘King of Taiwanese fried chicken in the South.’

The brand’s Taiwanese-style fried chicken is available with five flavour options, alongside Taiwanese beer.

Monga European master franchisee Dragon Chan says, “Having seen the success of Monga in North America, I wanted to bring this successful Taiwanese brand to London and couldn’t think of a better destination than Chinatown London. We are delighted to sit alongside many leading Asian restaurants and bring the West a flavour of the East.”

Chinatown London landlord Shaftesbury has been travelling in Asia to identify cuisines and brands that might work in the UK. “The opening of Monga represents our dedication to showcase interesting food and beverage trends happening in East Asia, here in Chinatown London.

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