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Starbucks offers Chinese customers voice ordering

Chinese coffee lovers can now order Starbucks drinks using Alibaba’s smart speaker, Tmall Genie. The coffee giant announced that the ordering capabilities will provide customers with drinks and food within 30 minutes, by leveraging Alibaba’s on-demand food delivery platform, Ele.me.

Consumers can also earn Starbucks Rewards through Tmall Genie, and will soon be given personalised recommendations, tailored to preferences or seasonal drinks. Alibaba’s music streaming app, Xiami Music, will also feature the latest Starbuck’s in-store playlists.

“The Starbucks feature through Alibaba’s Tmall Genie ushers in a new era of digital customer engagement for Starbucks, leveraging ground-breaking digital technology to create an unprecedented experience that elevates our connection with customers to new heights,” said Molly Liu, vice president and general manager of Digital Ventures at Starbucks China.

“We are focused on ensuring that Starbucks voice ordering is truly personal, and we look forward to offering our customers more convenient moments and new opportunities to engage with Starbucks on a single integrated platform as they move throughout the day.”

Miffy Chen, general manager at Alibaba AI Labs, added: “We launched food order and delivery service through Ele.me in response to our users’ needs for on-demand local services. We’re excited to introduce an even more diverse and enriched experience on our platform through Starbucks voice ordering and provide a direct benefit to Chinese consumers within their daily routine.”

Earlier this week, Starbucks announced it would be rolling out its delivery service in the UK. Following a successful pilot, the Starbucks Delivers programme will expand across London and 11 major UK cities, including Manchester and Glasgow. Starbucks customers will be able to use their Uber Eats app to access Starbucks Delivers.

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